The Marketing Guru Scam

Do you have your own personal marketing guru, advertising guru, affiliate guru, or blogging guru? It seems everyone these days has some personal guru. Perhaps you follow your favorite marketing guru’s blog. Perhaps you follow them on twitter and myspace. Perhaps you even get personal coaching from them.

If you do follow a guru of your own, then you are probably wondering why they are continuing to be successful but you are following their methods to a tee and you are not. Is there something they aren’t telling everyone? Well that’s what I am here today to talk to you about.

This little bit of information is what no marketing guru or marketing expert wants you to know. I am about to expose their biggest secret to success. Its what makes them successful and what keeps you from ever becoming successful on their level. In my opinion this is the biggest hoax the world has ever known and it happens by accident.

You want to know the secret of their success? Its really simple. Its fame! What do I mean? Well just sit back and think for a second and it will all become clear.

We have a guy who we will call James. Now James got into blogging when no one new what a blog was. James started his blog just as a side project like so many others do now. Only at the time like I say, no one new what a blog was. No one new google would love the fact blogs were a constantly updated source of information.

No one realized that because of that a blog craze would get started and every business in the world would try to create a blog of some sort. But what James did know is that one day he started to see a bit more traffic to his blog then usual. In fact not just a bit but his traffic almost doubled in a month.

He realized that it was because of this new found craze and he was going to take advantage of it. So James wwent out and started collecting all the tools that he could find that would help him get the word out about his blog. At this time tools were just being developed. Because of this he got the chance to try the best and the worst of tools for free. Some worked and some didn’t.

He figured out what did work for him and went with it. Because he was of the first to do this, as the craze grew on and became more popular, more people started using these tools. The thing was his blog was already their. So naturally people checked it and his blog became more and more popular.

He became rich and it was all by accident. But wait it doesn’t end their!

Because he was the first to use these tools they worked for him, but as the craze went on the tools became less and less effective. Why? More and more people used them until the blog tools were not much different then the search engine tools. We all know how hard it is to get a website number one in a search engine when you are fighting 300,000,000,000 people for the same tame? Well thats how it became for bloggers.

But James already made his money and had his claim to fame. So he didn’t care that these tools no longer worked. What he did know was that now 250,000 people were watching everything he typed. He could sell a new product faster then ever because people started saying “well he must know what he’s doing because he is successful”.

So James decides he is going to write an ebook about marketing. The truth is the ebook is 2nd rate and not very useful to many people with a lot of made up statistics and facts. It didn’t matter though because with 250,000 people thinking he knew his stuff it would still sell. So he publishes the ebook and charges people $50 a copy for his inside “secrets”. now out of his 250,000 readers, 100,000 buy his new ebook.

Guess what? He just made $5M and he can claim he is STILL a marketing guru, after all how else could his ebook be so successful as to make him $5M? But the fact is the ebook was only successful because he was famous within his own right.

This is the scam behind most marketing gurus and blogging gurus. They don’t know what they are talking about and they are only successful because they were at the right place at the right time. This is what makes most MLM people fail but the higher up levels continue to make money. They had a claim to fame when the company was first created and ran with it even after things were falling apart! People trusted them, they got rich because of it and others got poor.

So how do you avoid self proclaimed gurus and find legit gurus? Its HARD! Especially now that people have gotten into the practice of displaying their earnings online. I have a really simple tip though. If a person is only marketing one product, one company, one idea, one ebook, or MLM they don’t have a clue. They got rich and ran with it.

Why do I say this? Because those who REALLY figure out marketing online, realize its more profitable to sell in QUANTITY!!! No marketing and/or affiliate professional is making 2M a year off one product unless its via a claim from fame. Instead a good affiliate marketer, a good marketing professional, and a good blogger will be able to show you a portfolio of things they do and/or have been involved in.

I could post over 100 different sales accounts I have that all make between $30 and $100 a month. You can try to calculate the math and tell me if you think I am a success or not. Nope I didn’t have an ebook that sold 5 million copies, nope I didn’t happen to be in the right place at the right time, and no most of the marketing professionals I know can’t help me achieve the results I get.

I have no secret to my success. I do everything I claim I do in the blog. As I do more I post more (okay I’ll be honest not EVERY trick I use is posted yet but they are all coming and if asked none of them are hidden!)

Why is this important to tell people? Because the truth is I know many people who follow these self proclaimed guru experts and will swear by their advise when the truth is if they stopped spending all this money making an already rich person even richer, perhaps they would find a website like this were they can learn some truths behind marketing, advertising, and blogging.

Article Written by Bruce Bates of blog marketing
Other article resources: PayDotCom

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