So Where Can You Get Ideas For A Niche Market To Investigate?

Let me explain you about a process to go through when you’re trying to brainstorm for ideas…

For starters, always be conscious of trends and existing events in the world. Scan magazines, both broad-spectrum and niche-specific, watch the news, and pay attention to the radio. When something that you examine or study sticks with you, continually jot it down!

At some point you’ll have more than a few general ideas to research. Now you have to look deeper, and make sure there is a good market for them before you even think about promoting or inventing a product.

So, begin carrying out the subsequent steps…

To begin with, check out the hottest search trends at Google Zeitgeist (www.google.com/press/zeitgeist.html).

From here you can select:

• Google Trends – For a broad look at search query data, enter up to 5 search terms to see relative popularity over time.
• Trends for Websites – Google Trends for website traffic data. Type in a website address to see visitors by area and associated sites visited.
• Insights for Search – A deeper dive into search query data for marketers and power users. Craft your own lists of “most popular” and “fastest rising” queries for different geographic regions over time and by topic.
• Hot Trends – The top 100 fastest-rising search queries right now (U.S. only). Updates throughout the day.

You can also click on “Year-End Zeitgeist” or “Zeitgeist Archives” in the upper-left corner to look at historical trends, especially if you’re researching recurring or other trends over time.

At this point you are just searching for ideas. If you see that a particular subject is hot, make a note of it and look at more targeted sub-niches later on at more specialized sites (which I’ll show for you shortly).

Lycos Top 50 (50.lycos.com) is an extra site, like Google Zeitgeist, where you can evaluate the newest trends and look for hot topics to delve into further. eBay Pulse (pulse.ebay.com) is a great position to start looking at sub-niches. What you should do is choose the category first (using the topics gathered from searching at the previous sites), then look for profitable sub-niches by then selecting a sub-category. The ideal probability for success is if you are as precise as possible with your niche selection. Yahoo! Buzz (buzz.yahoo.com) Also look at Yahoo! Buzz for ideas.

Also, continually scrutinize the leading stores as well to see what they’re selling. There has to be a motivation why they are the largest stores. They must be doing something right.

Now that you have certain prospective sub-niches to work with, you want to see how much of a market there is there. Just because a sub-niche is popular doesn’t mean people spend money on it.

Amazon (www.amazon.com) is a great place to see what currently exists for any given sub-niche. Chances are, the more books there are written on that subject, the more that market spends on those topics.

Next you may use certain qualifying keywords to discover potential niches. You may have heard of these “discovery keywords”, and they are precisely that.
If you go to Google and type in any of the following keywords (make sure you surround them with double quotes for exact matches):

• How to
• How do I
• How do you
• How to fix
• How do I fix
• How do you fix
• How to prevent
• How do I prevent
• How do you prevent
• How to cure
• How do I cure
• How do you cure
• How to remove
• How do I remove
• How do you remove
• How to quit
• How do I quit
• How do you quit

Discovery keywords are a great way to find what people are looking to do, solve, or accomplish.

Finally, you want to profit from the “low hanging fruit.” That is, it’s always much easier to sell a related product to one that’s already selling well, than to try to enter a market cold. If you examine your probable competitors up front, you’re going to get a pretty worthy notion as to how well they’re doing, both in terms of checking their traffic rankings by Alexa (www.alexa.com) and Compete (www.compete.com), as well as their Pay-Per-Click (PPC) ads in Google, Yahoo, and MSN (at a minimum).

If you are looking for more niche marketing information you want to visit Think Home Business! Topics like top ten home business | affiliate marketing scams | online business reviews are also discussed.

Article published by Geine Geyser of Think Home Business!

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Tags: Home Based Business, Home Business, internet business, marketing, niche