Reviewing At The Effect Of Twitter On Long-established Search Engine Optimisation

I was reading a description last night about the current and expected alterations that are taking place to the search engine Google and how it will be altering. The fact is that Google’s method of producing search results on no account sits still. It changes on a regular basis to keep in front of self confessed search engine experts trying to force their sites further up the lists. So what do people consider is in store in the existing changes?

What was fascinating was that this report described that Google would make alterations at the beginning of January and during the middle of January, followed by some towards he end of the month or into February. Why is this exciting? Well at the start of the month one of my own monetary websites shot from page five of Google to second spot on the first page. It stayed at that location for precisely two weeks ahead of returning to page five. I had done nothing much in that time to cause that swift promotion and then the subsequent demotion, so I guessed there was a Google change afoot someplace that had caused it.

What will take place in the expected third change I cannot speculate. I know what I would like to happen though!

So what is it projected that Google will be doing in a different way this year over preceding years? Well services such as Twitter are emergent at a colossal rate. Users of these services have access to a wealth of micro blogging as it is known – small snippets of information. If something happens, it can be all around the Twitter service in no time. Want to explore it? Look and see what other people are saying with reference to it on Twitter. Some are bound to have linked into further useful news reports and it is these very useful further links that people are more likely to forward onto their own friends, retweets as they are known.

This means that another service could be contending counter to all of the search engines for a wedge of the action on certain searches. So what is Google’s possible expected response? Surely it would be to jump in and join the fun? After all, if you can’t beat them, join them? Google is probable to start trawling products such as Twitter lots more often than it has been.

This will mean giving higher page rank to products such as Twitter, after all, occurrence of visits to given websites and their page rank go hand in hand. Low page rank pages are visited seldom, high page rank pages every day.

And the response to the accomplishment of Twitter looks like in the future Google might just be approaching Twitter more often. Maybe even gathering Tweets in real time. Sounds daft? No, using the so called ping service search engines can be notified when a new blog post is published and can then pick up that post very speedily, within hours I have seen in the past. So why not Twitter?

It would signify a whole stack of data gathering for the search engine, but that is what Google likes – collecting data. So what does this mean for those of us who have businesses and livelihoods that depend on Twitter? We’ll look at that in the next part!

You can discover more of Keith’s promotional ideas on his marketing blog, or find out more with reference to his Merseyside website design services.

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Tags: Twitter Marketing