It is a debate among marketers as to which combination is most appropriate, whether online or offline. Some argue that the classical variant of the mix just misses the sign. There are others who think it is a good starting point. Some argue that physical distribution, sales and pricing to absorb the greatest impact on the Internet. In fact, any combination of parts affect the online world.
E-marketing mix is changing, because the products come from services, be customer driven, and customers, creating communities that extend the brand new online technologies experience. It’sa new kind of combination. Although the ‘people”, or staff, used to make the all customer service, today is the new people (customers) to help each other in new customers experience. These new people are users, creating new products, new promotional materials including ads, reviews, and ratings the new customer services such as ask and respond to service when customers share the answers to the questions of other customers.
Although an additional part of the combination was proposed end of the chapter, this chapter does not seek to create new combinations, but to examine how the combination of old has radically changed in the rapidly changing digital environment. The overall balance of trade is a combination of strategic and tactical details of the combination are. For example, in deciding a very affordable prices and bring high-profile, down to the market a wide range of web sites and communities to be strategic. Tactical details to the list of sites and communities as well as the relevant prices in detail.
It is really important to maintain a balance between marketing mix, namely the use of different methods and techniques. Web and e-marketing technology is evolving so fast that something that was modern yesterday forgotten today.
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