Communications in e-marketing are formulated as a complex of personal and impersonal communications targeted at customer. They include personal sales, catalogues and related literature about company’s products, promotion actions, direct mail, trade exhibitions, advertising and PR. Effectiveness of each of these tools depends on how well it combines with other sales stimulating tools. Each of [...]
In early 1990s online business looked like a science fiction story. No one really anticipated that Internet would grow in the giant network. It did grow into a giant network. But that was not the end. This network turned out the perfect money making environment. Internet is a huge business, and this business keeps growing. [...]
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If in early 1990s someone would tell you that in 20 years you will be able to sell products and services online, you would not believe that person. Indeed, no one actually expected that the Internet would be ever that huge. Now, this is reality. Internet is everywhere. It is impossible to find any business [...]
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